Big Corporation’s Social Media Dilemma: All or Nothing?
Big Corporation’s Social Media Dilemma: All or Nothing? Social media is one of the rare segments in business where small companies and big corporations have a more even playing field. […]
Consumer On-the-Go: Catching them on the mobile web
Imagine, if you will, hanging out with a friend or two in a new place. Maybe a shopping centre, a mall or a street full of shops. And, perhaps we […]
EFFIE AWARD 2014: My Singapore Favourites (Part 2)
If you had been reading my previous post about my affection for the Effie Award Winning Marketing Communications efforts by Singapore for this year, here’s a second update that would most […]
EFFIE AWARD 2014: My Singapore Favourites (Part 1)
From the tear-jerking Thai advertisements to the kinky Japanese ones, there are so many ways a brand can market themselves or their products. But with the 2014 Effie Awards Singapore […]
Social Media Usage in Singapore: A Digital Takeover?
We may be small, at just 716 sq km, Singapore is undeniably one of the smallest countries in the world. It also boasts one of the highest per capita income […]
5 things only Singaporeans do on social media
There are some things Singaporeans do on social media no one else does. Here are five of them, hope you have as much fun reading them as I had writing. […]
Social Media Campaigns: Corporate Social Responsibility?
Many people say that this generation is the worst generation ever. However, with the increasing number of corporate social responsibility (CSR) efforts; is this really true? Do people really care […]
Junior World Entrepreneurship Forum
The Junior World Entrepreneurship Forum (JWEF) is here in Singapore! Photo from: http://www.jwef.com.sg/ Join the global community of students, academics, policy makers and aspiring young entrepreneurs to make a difference. JWEF […]
Using World Cup In Your Marketing Efforts!
SOCIAL MEDIA TIP SERIES: USING WORLD CUP IN YOUR MARKETING EFFORTS! To make things interesting, let’s start this blog post with a picture! Picture from The Guardian As you might […]
Best YouTube Channels Ever
YouTube is undeniably a wonderful place to kill some boredom, watch something interesting or funny, at the comfort of your home or mobile device. As long as you have good wifi. […]
